Excessive speed is a factor in a third of all Fatal Crashes according to the UK Government.

Kill your speed – never take the risk!

Speed limits are there for a reason.  The faster someone is driving, the less time they have to stop if something unexpected happens.  If you kill someone while speeding, you will have to live with the long-term emotional consequences for the rest of your life.

Drivers are encouraged to drive at speeds appropriate to the road conditions, fog, rain, ice and traffic flow, all contribute to a deterioration of driving conditions and therefore make driving at the speed limit still too fast.


  • The risk of death is approximately four times higher when a pedestrian is hit at 40mph than at 30mph
  • Speed is one of the main factors in fatal road accidents
  • Fatal accidents are four times as likely on rural roads as urban roads

It’s 30 for a reason – kill your speed.

Top Ten Tips

Many drivers unintentionally exceed the speed limit, often without realising it. Our busy lifestyles and modern cars are often to blame.

Here are some simple and practical tips drivers can take to help themselves:

  • Check your speedometer regularly, especially when leaving high speed roads
  • Know the limits – look for signs, especially at junctions
  • Assume lamp posts mean 30 mph, until signs say otherwise, but remember it could be 20 mph
  • Remember, speed limits are a maximum, not a target
  • 20’s plenty when children are about
  • Try no higher than 3rd gear in a 30 mph limit
  • Recognise what makes you speed – keeping up with traffic, overtaking or being tailgated
  • Concentrate.  Distracted drivers speed
  • Slow down when entering villages
  • Give yourself time – there’s no need to speed and you won’t get there quicker

Speeding fines and penalty points

  • Driving over the speed limit is an offence.  The minimum penalty for speeding is a £60 fine and three penalty points added to your licence.

Know your Highway Code

Speed limits are set out in the Highway Code.  For information on speed limits on different types of roads and on safe stopping distances and how to brake safely visit www.direct.gov.uk/…

Speed kills, so kill your speed before you kill yourself, your passengers, or other innocent road users.

There are five main contributory factors in fatal road traffic collisions, Speeding is just one of them.

Kill your speed – never take the risk!